Kijiji
Another Nail In the Coffin of the Daily Newspaper
EBAY, the Internet’s Largest online shopping and website, has launched Kijiji, a Free website of classified advertising.
Wikipedia defines Kijiji best as follows: Kijiji (Swahili for village) is a centralized network of online urban communities for posting local classified advertisements.
Kijiji’s initial forary into the US will be in 200 Communities. Sioux Falls is included. Interestingly, San Jose and San Francisco are not Kijiji communities, Yet. San Jose is home to EBAY and San Fransico is home to Craigslist. Craigslist is the originator of online classified ads and is 25% owned by EBAY. EBAY for about 2 years has been operating Kijiji or similar classified advertising sites in over 25 countries including Japan, China, India, Australia, England and Russia.
Kijiji’s presence in the United States is a major event and will have far reaching effect on the Media, especially Daily newspapers.
Classified Advertising is the Cash Cow for newspapers. Considering the penetration of the Internet and the fact that the service is free to the users – Kijiji is hitting the newspapers right on their bottom line. Expect Kijiji to grow like topsy.
Newspapers are already under siege and trying to find their role electronically but taking away important revenues cannot help but to speed up the death process in those papers who are married to paper and ink and delivering your news at the end of your driveway.
South Dakota Straight Talk
in Media, Popular Culture
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