SOUTH DAKOTA STRAIGHT TALK

 Read This

The August issue of WIRED magazine is out today with a must read article “Breaking the News.” It is not available online (there is usually a month delay for the feature articles to be posted), but spend the price of a Frappuccino and get a copy.

If you want a glimpse of what is happening at the Argus Leader and a further look at our changing media do not miss this WIRED article.

The insightful article by Jeff Howe gives a drilled down look at how Gannett Newspapers are dealing with the Internet, declining readership, and falling advertising revenues. Gannett of course is the owner of our own Argus Leader.

The article gives perhaps even another insight as to why the local paper wanted that list of South Dakota state employees. There is a lot of Change going on behind the scenes at Gannett headquarters in McLean, Virginia and at 10th and Minnesota in Sioux Falls.

The most spectacular example may be BrandonInfo.com,perhaps a beta version of what we are going to see in South Dakota's largest media market. This Argus sponsored, free website, has a pleasing layout and the local content that cannot be obtained elsewhere is outstanding. Good job Argus Leader.